Meatless Monday


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Meatless Monday

TV Commercial \ Written & Directed by Nim Shapira

I was approached by Haklinika consultancy firm, that promotes environmental sustainability in Israel, to write and direct the launching campaign for the non-profit initiative Meatless Monday featuring Israel's leading journalist Miki Chaimovitch.

The humorist video depicts how one can recognize that it's Meatless Monday: A furious dog that doesn't get his leftovers, a butcher with free time on his hands, orthodox jews feasting on a Parve dessert, a carnivore that cries out of despair, happy cows mooing in the meadow and grandpa that doesn't need his teeth. 

The video was inspired by careerbuilder's 2009 Superbowl commercial.