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Ikea ״Back To School״ w. Superfruit

I creative directed the interactivity for this campaign - a first-to-market interactive Snapchat video experience for ‘Back to College’ season.

Tapping into the influencer bench of Fullscreen Media, IKEA US and MEC Wavemaker, MEC’s content division, leaned on music and comedy duo Mitch Grassi and Scott Hoying (real-life roommates) for authentic, entertaining content that brings to life IKEA’s Back to College styles. The creative becomes a choose your own adventure-style video encounter with the duo, where you can study together or apart, get ready for a party, decorate and other fun IKEA-based fun.

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